Who We Are and How Feasibly Started
Meet the team, then explore the origin story that led to the platform.
Brian Connolly
Founder & CEO
Brian has nearly 25 years of experience in market research, financial advisory and strategic planning for developers, investors, operators and municipalities. He has helped bring complex projects to life through data-driven insights and feasibility analysis.
Before founding Feasibly, Brian founded Victus Advisors, now a market leader in sports and entertainment feasibility. His background also includes investment banking, management consulting and FP&A.
Education
BS, University of Pennsylvania
MBA, Arizona State University
Accounting Certificate, University of California, Berkeley
Eric Habermas
Co-Founder & CMO
Eric is a marketing executive with two decades of experience leading brand strategy, performance marketing and data-driven growth. As CMO at Victus Advisors, he built and executed the firm’s brand and marketing strategy across sports, tourism and real estate sectors.
Earlier in his career, he managed multinational lead generation programs for Fortune 500 brands and oversaw market research and analytics for Legends, the agency backed by the New York Yankees and Dallas Cowboys.
Education
BA, Michigan Tech University
MBA, Arizona State University
Rick Kreifeldt
CTO
Rick is a veteran technology executive with more than 25 years of experience in research, innovation and product development. He spent two decades at Harman International, leading global research in advanced technologies and machine learning.
He later served as GM of LG Electronics’ North American R&D Lab, focusing on AI, UX and new business incubation. Most recently, he was CTO at Sorenson Communications, where he developed AI and NLP solutions and incubated new products using large language models.
Education
BS, Utah State University
Brendan Tuohey
Advisor
Brendan is co-founder and president of PeacePlayers International, a global nonprofit that unites youth leaders in divided communities through sport. His two decades of work have spanned Northern Ireland, South Africa, the Middle East and U.S. cities.
He has also advised Victus Advisors and Bond Sports on business development and strategy. At Feasibly, Brendan draws on his network across sports, real estate and civic leadership to lead strategic partnerships and growth initiatives.
Education
BA, Colgate University
Jeremy Mettel
Customer Success Manager
Jeremy brings consulting and financial analyst experience to Feasibly’s client onboarding and customer operations. Previously, he was a feasibility analyst at Victus Advisors, where he gained firsthand experience with the workflows now automated in Feasibly’s platform.
Earlier roles include operations analyst at Goldman Sachs and data quality engineer for the NFL, validating real-time player tracking data to improve safety and performance.
Education
BS, University of California, Berkeley
Derek Thornton
Senior Engineer
Derek is an AI software engineer specializing in Agentic-AI systems and integrations using Python, FastAPI and PydanticAI. He is also an AWS Certified Developer skilled in building scalable, secure cloud solutions.
His prior roles span Optilogic, Ready Alliance Group, Quivers, Imagine Learning and AllenComm.
Education
BS, University of Utah
Built for Real Estate Analysts, by Real Estate Analysts
Feasibly was created to solve a growing challenge in real estate development. Projects that were once straightforward were quickly becoming mixed-use districts with hotels, restaurants, retail, and housing. Our Founder & CEO, Brian Connolly, saw this shift through years of market and financial feasibility work at Victus Advisors, and recognized that early-stage clarity was becoming more important than ever.
At the same time, our Co-Founder & CMO, Eric Habermas, noticed a surge of first-time developers and private investors looking for feasibility study results that matched their pace. These teams were planning indoor sports centers, entertainment venues, and hybrid concepts that combined recreation with retail and food. They moved quickly and needed reliable feasibility analysis to test ideas and unlock early funding. Traditional studies could not keep up.
In late 2024, Brian and Eric launched an initiative to explore how artificial intelligence could strengthen real estate feasibility analysis. They partnered with Rick Kreifeldt, now Feasibly’s CTO, to build AI models, analyze hundreds of past project outcomes, and test how the technology performed against real scenarios.
The results were clear. The models identified patterns that typically required months of manual work, including demand thresholds, pricing sensitivities, utilization curves, revenue ranges, and early indicators of financial viability. This confirmed that AI could support a new, more efficient approach to feasibility analysis.
This insight became the foundation for Feasibly.
Today, Feasibly combines AI-driven analysis with expert human review to deliver accurate, early-stage market and financial feasibility results. Our platform gives developers the information they need before committing significant time, capital, or partners. Whether someone is planning a small entrepreneurial concept or a large mixed-use district, Feasibly provides clarity from the start and helps project leaders make stronger decisions.
Our mission is simple. We accelerate the path from idea to viable project by providing reliable insights at the moment it matters most.
